March 16, 2012 admin

Be Different launches Chip Week Campaign Microsite

Be Different, the online marketing agency for the Potato Council has released the campaign microsite for Chip Week.  Chip Week has been one of the largest events in the calendar for many years now and this year’s site provides a host of new features.

Strategy Director, Aaron Savage said “We have worked hard with Potato Council to come up with a site that capture the imagination of people and get people thinking about one of the nation’s favourite foods”. We have set up a map application which enables consumers to vote for the favourite chip ship and the winners get some great prizes.  There are also recipes on how to cook a variety of chip dishes and lots of places for people to find out and run their own events.

Chip Week has had some wonderful publicity over the years and has been growing steadily as an event.  We wanted the online presence to reflect this and give soncumers every opportunity to interact and get involved.  It is great to have a client that shares these ambitions and is so great to work with”.

You can read about the Chip Week campaign microsite in our projects section.

Be Different Limited is a marketing agency based in London and Surrey.  For further details contact Pete Skinner or Aaron Savage on 020 8 407 9856.

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