Be Different has been appointed by Potato Council (a division of AHDB) to provide Social Media services. This is the first of the roster pitches to be awarded since the agency was appointed by AHDB to the Design and Build and Online Marketing rosters earlier in the year.
“We are absolutely ecstatic”, said Aaron Savage, a director of Be Different. “We have some extremely specialised and completely unique social media tools that we have developed and this is the perfect opportunity for us to prove their effectiveness in the marketplace.”
The project will require the agency to monitor the social web and to identify trends, influencers and areas of interest across a range of subjects and will use the company’s proprietary social media engine.
“We believe that social media is about being brave enough to have a one to one relationship with your customers,” continued Mr Savage, “For many brands that is a daunting prospect and so it is extremely brave and forward thinking for Potato Council to attempt a project of this kind, I am not aware of too many people undertaking work of this size at this time.”
The agency believes that their focus on strategic online marketing has given them an edge in the area of emerging media and the technical skill within the agency has been used to create powerful tools aimed at delivering advantage to clients through access to online information sources, research and consumer data.
The project is due to run throughout the year in order to assess how seasonal changes affect consumer behaviour.
Update
Read about the completed social media mapping project for Potato Council.