Following an open request for submissions and a rigorous 2 stage process, Be Different are proud to announce that they have been appointed to the AHDB marketing roster.
The celebration is twofold because the agency is one of only a handful of suppliers to be appointed to both the Design & build roster and the online marketing roster.
AHDB Marketing roster
Design & Build is expected to cover large scale projects such as website design, mobile phone app development microsites and mobile site development across the full range of departments for AHDB.
Online marketing will cover more campaign oriented work such as Search marketing and optimisation, Social Media, Online advertising and email marketing, and will see the appointed agencies working closely with design and offline agencies covering PR and traditional advertising.
Aaron Savage, a director of Be Different said “We are very pleased to have been appointed to not 1 but 2 rosters with AHDB and are looking forward to getting to know the departments. This is a significant opportunity for us and one which we relish with great anticipation.”
AHDB is a levy funded organisation established by an act of parliament and works to ensure that British agr54iculture and horticulture remains competitive and sustainable. It does this by operating across 6 sectors and divisions
- Pig meat in England – known as BPEX division
- Beef & lamb in England – known as EBLEX division
- Commercial horticulture in great Britain – known as HDC division
- Milk in Great Britain – known as DairyCo division
- Potatoes in Great Britain – known as Potato Council division
- Cereals & oilseeds in the UK – known as HGCA division
Collectively these divisions covers around 75% of all agriculture in the UK and sit very well alongside other clients that Be Different work with such as the British Egg Information Service (BEIC) who cover the production of eggs in the UK, and represent egg farmers.
Mr Savage continued “We are amassing some very specialist knowledge in the food and food production sector and so we are hoping that we will be able to demonstrate the skills necessary to turn these roster positions into some great projects and campaigns.”.
Update:
Read about the AHDB divisions that Be Different is currently working with.