Search engine marketing (SEM) is also called Pay Per Click (PPC), and it is the most exciting thing to happen to advertising in decades. The reason it is so exciting is because it enables an ad to be displayed to a consumer or business at exactly the same time as they are looking for information on that exact subject. This makes it the most timely and relevant form of advertising ever devised by the industry. It is also the most targeted. It has several stages which require skill and experience to deliver a compelling campaign that not only produces traffic to your site but combines with our strategic and web development and usability experience to ensure that as many as possible of those visitors convert to customers.
The key to search marketing is to properly research the terms and volumes of people searching, and to match this to your offer. A lot of planning and volume prediction goes into this and we have developed our own tools and techniques to match offers to search terms.
Once this is done, the next stage is to create compelling advertising copy and we have professional copywriters who are experienced in this media and can create ads that will inspire your audience to click through to your offer. The key here is to create Quality advertising that carries from the Keyword, through the ad copy and onto the landing page.
All pay per click works as a an auction so those bidding the most will achieve the most prominent advertising positions, but that does not mean that these are the most successful advertising campaigns. Finding the balance between quality cost and position is a skill in itself and one which we excel at. We use our own proprietary tools and techniques to ensure that we maintain position for our clients but achieve this at the lowest media cost possible in order to preserve our clients’ margins, and create campaigns that are optimal.
We run search marketing campaigns for the likes of Polar Electro UK, Tonik Energy and Simply Beef and Lamb.
