AHDB Meat Export Website & BPEX Communications
Be Different were delighted to be appointed to deliver the AHDB Meat Export Website and to look after communications for BPEX and EBLEX.
BPEX is the British Pig Executive. It is a division of the Agricultural and Horticultural Development Board (AHDB). BPEX’s role is to promote and enhance the competitiveness, efficiency and profitability for the English pig farming industry. It drives demand for English pork and pig meat products in Britain. As a Levy funded organisation, BPEX seeks to constantly prove its effectiveness through information and research. BPEX promotes also British pork and pig products abroad.
Part of this requires BPEX to provide access to information, products and services that enable farmers to farm competitively and receive a better return for their work in the marketplace. The organisation is therefore a leader, a knowledge house and a communication house for the industry.
The Export division of BPEX is focused on promoting the quality of British produce abroad. It also provides information to foreign importers on how to import from the UK. In addition to this it provides a list of foreign importers for British exporters to contact. This is an ongoing process.
Be Different began working with BPEX following a successful competitive roster pitch in 2011. We were appointed to look after communications for export for BPEX and EBLEX jointly. We have continued to work with these organisations to deliver the meatexport.ahdb.org.uk website and to enhance it’s features on an ongoing basis. We’re also involved in digital communications to continue to promote its features.
At Be Different, we’re well versed in working with large organisations. If you’d like to know more about how we deliver projects for large companies and public bodies, or how we can add value to your project, get in touch today!